The presentation and cleanliness of a vehicle at a car dealership are paramount to closing the sale. Cutting corners and overlooking hidden interior cleaning applications can mean the difference between thousands of dollars or result in a customer rethinking their purchasing decisions.
Just like when a house is on the market, real estate agents will spend on hiring a professional stylist to make sure that the property is showcased in its best light. The same goes for a major purchase such as a car, particularly a brand-new car.
However, dealerships aren’t in the business of washing and detailing cars. So it’s understandable that dealerships don’t want to spend hours and hours of wages on car cleaning when their focus should be on sales and customer service.
Outsourcing car cleaning can be a costly exercise, and at the end of the day, are your vehicles getting the deep clean they need to ‘wow’ a customer?
Below are 3 key ways dealership car cleaning can be done fast, efficiently and cost effective.
1. Eliminates drying downtime
Traditionally, interior drying downtime has been a major pain when it comes to car cleaning. Damp interiors can cause bacteria to build up and time wasted in waiting for upholstery, mats and leather to dry.
Choose a car cleaning machine that produces dry steam vapour. Dry steam vapour at 5% moisture content will dry interiors within minutes. It should also produce high-temperature steam, which will deodorise and deep clean interiors in one unit.
2. Eliminates multiple steps
The most time-consuming aspect of car cleaning is the multiple steps. Eliminate vacuuming, washing, deodorising and drying by using a compact steam cleaning unit. As long as it’s a low-moisture, high-temperature steam system, it will eliminate multiple applications in one simple step.
3. Quick solution during the muddy, wet winter season
During the winter season, test drives can create muddy exteriors and interiors, which require the car to be cleaned after every drive. Always ensure that a customer is climbing into a newly washed and clean car by using a steam lance and microfibre to detail clean wheels, duco and mirrors. Use a steam vapour and vacuum head to quickly suck up any chunky dirt particles or disintegrate muddy footprints in footwells.
